Assignment Help Simply put, the process of distribution of one’s marketing messages using emails is called email marketing. In email marketing, the advertisement of an organization’s brand, product or services are sent to the target customers. This tool can be very effectively used either to build up customer relation or attract new customers. The business school can use email marketing in order to send various messages to the target audiences. In order to gain email addresses a certain sum should be paid to the email brokers (Garrett, 2011) or the institution can use the email addresses from the newsletter and campus management activity mail subscriptions. Ideally, a combination of the both should be us...
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