Segmentation Assignment Help in UK

Shampoo remains the key ingredient of hair care market and it accounts to around 41% of sales in UK. It has been very well explained by Van Auken (2002) that the criteria’s for market segmentation needs to be quantifiable, appropriate, accessible and viable. Keeping these points in mind, the Market can be divided into two broad categories i.e. Consumer Market and Industrial market, since the product assignment help to be discussed in the study is a FMCG product assignment help we would concentrate on segmenting the Consumer market. Therefore, Segmentation process of shampoo market in UK can be in by dividing the consumer market on the basis of following criteria’s:

By understanding the demographics of the customer, which basically describes the choice of the customer on the basis of his age, gender, income, family life cycle, race, occupation, education and the ethnic group he/she belongs to Demographics which is more elaborated by (Randall 2001) as he mentions that it plays an important role while segmenting the market. As we can say that product assignment helps can be segmented on the basis of their gender specifications. Age is also another important factor to divide the market on the basis of stage of an individual in its life; also it has a significant impact on the consumption pattern of an individual. Then comes the income factor, which says segmenting the market on the basis of purchasing power of an individual and his expenditure patterns, below diagram will depict distinctive types of segmentation.