Rich media ads use the latest multimedia applications and elements of sound and animation and are made to look very attractive, in order to pull in as much hits from the users as possible. They are costlier and more time-consuming in their making, but the rewards that they fetch could be very rich. Rich media ads are what the internet is moving towards and it is predicted that in the future majority of the ads would use rich media. The banner ads and logos would be created with rich media ads to make the communications attractive and alive. Various Interactive ads would be placed on the different pages of the institution website. they would vary in nature from each other. Eg. One in the courses page would show the various courses, one in placement page would talk about placement etc.
Video ads are used to bring life to contents. It sends stronger message about the b-school to the concerned students, academicians any other concerned people (Neelsen, 2009). Credibility about the b-school would also increase this way. There would be video of special events on campus, like a notable visiting professor delivering lectures, conducting workshops, a speech in seminar etc. There would be videos about student life, student achievement etc. there would be the director’s speech, few o the faculties’ speeches. Videos about admission to this esteemed institute-help from the admissions office. Memorable sports videos would also be there.
a. Placing banner ads in other partner websites
There would be strategic partner websites, in which the b-school would place its ads to have a serious impact as far as increasing awareness, brand building and attracting new & better students and drawing best of personnel (both faculty and organizational staff) are concerned.
Partnerships and alliances would be formed with the most popular horizontal portals like Yahoo, MSN etc. There would also be alliances with purely business portals like MSNBC etc. Academic websites which help students up to the graduation level would also be strategic partners. Very popular sports websites would also be made strategic partners.
Sites like Yahoo and MSN are visited regularly by the target audience and clicking on these attractive ads would bring them to the b-school site. The business sites are visited by the parents of the students and they can also visit the institution site by clicking on these ads. Academic websites are regularly visited by students and these ads would be instrumental in drawing students to the b-school site. Sports websites also experience visits from the target audience and they would be in the very same way instrumental in bringing drawing the target audience.