According to a latest report by Hoyer, and MacInnis (2009) studying the hair care market of UK reveals that it has become almost dormant since last six years and it is growing at the rate of only one percent. In order to exist in the market the product assignment help has to maintain its added value component and offering it to the right customer through appropriate segmentation strategies. Segmentation may be defined as the process of grouping people according to their resemblance related to a particular product assignment help category. Segmenting the market helps the company to pitch in the right product assignment help to the right customer. Identification of target group is an important part of marketing assignment help strategy for any organization it has been explained by Randall (2001)
This paper will highlight distinctive segmentations used by Shampoo companies in UK where the author have chosen VIVEL shampoo in UK and the research and study will be based on its segmentation, positioning, competitor analysis as well as the focus will be done on the marketing mix of the product assignment help.
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