The fourth and the most important factor that has to be kept under consideration by any shampoo manufacturing company is to fulfill the expectation of their customers in terms of product assignment help quality, pricing, availability of the product assignment help in different markets, packaging etc. It is based on the fact that how a customer visualizes the product assignment help and what are their additional requirements, which they desire but are not present in the already existing product assignment helps in the market. Auken (2002)
After discussing the above mentioned segmentation strategies, we would now elaborate the new segmentation strategies being adopted by Vivel Shampoo in UK:
High quality range shampoos being offered by Vivel are focused upon upper-middle and middle – market consumers in the metropolitan areas where Vivel was trailing in shampoo market share. According to the new strategy being adopted by Vivel it will focus on capturing the intact rural areas, where the knowledge of shampoo product assignment help is as high as 80% but due to low sales level it accounts to only 20% of the market share in UK to capture such an intact market would be a real tough play for Vivel this is explained by Aaker and Joachimsthaler (2000)
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