Simply put, the process of distribution of one’s marketing messages using emails is called email marketing. In email marketing, the advertisement of an organization’s brand, product or services are sent to the target customers. This tool can be very effectively used either to build up customer relation or attract new customers. The business school can use email marketing in order to send various messages to the target audiences. In order to gain email addresses a certain sum should be paid to the email brokers (Garrett, 2011) or the institution can use the email addresses from the newsletter and campus management activity mail subscriptions. Ideally, a combination of the both should be use for best results. This process of marketing is much cheaper than sending physical mailers to the customers and so it is rising very high in popularity. The printing, postage or paper fees remain out of the equation here and the university would be able to save on its resources via this route. Physical resources are required in limited capacity in this. All that the institution needs to do is employ someone who would be able to attractively design the emails, write the content for the mail and oversee the whole process. It can be outsourced, but employing a full time staff for this purpose is preferable as the numbers of outgoing mails are going to be plenty in number. Along with sending newsletters to current students, newsletter subscribers, the mails would also be sent to prospective students. Advertisements or marketing messages could also be sent along with third party mails for the purpose of branding and brand awareness (Garrett, 2011).
There are generally three kinds of email marketing. They are
i. Direct mail- Promotional messages about London International Business School would be sent to the target audience members. Details about existing courses, new courses and courses about to commence in the near future should be given in the emails. The admission deadlines along with respective course fees would be mentioned in the mail. Any latest campus happenings, any awards or accolades won by the institution or any other news worth mentioning should be present very neatly in the mail without causing any visual disturbances. These mails should be sent fortnightly, in order to maintain a constant presence in the target audiences’ minds.
ii. Retention mail- There would be promotional messages in these mails, but instead of trying to draw new students, the major motive would be building up long term relationships. These come in the form of newsletters. These kinds of mails would be sent to the target audience with a purpose of preaching the values of the institution. The benefit of the reader should be a priority in these messages.
iii. Inserting advertisements in other people’s mails- Advertisements could be inserted in third party educational newsletters, along with producing own newsletters. This would increase the number of people reached and also add up to the impact. Brand awareness would increase for the business school and if the third party newsletter is an exclusive one, it would also help build up brand image (Brownlow, 2011).
At Myassignmenthelp.co.uk, the writers are carefully selected to do the assignments for the university students. Extra care is needed for student’s assignment help needs. Hence the assignment is carefully prepared and proofread twice to take out any errors and help the student get high grade in their assignment or coursework. The site provides assignment help in subjects like Law, Management and Engineering. Do check out http://myassignmenthelp.co.uk for your all assignment help needs.